Nikkitha Bakshani takes a look at the fascinating world of niche magazines put out by very small presses. Bakshani had trouble finding them at first:
I was under the impression that I could walk into any news stand in New York and find a slew of oddly titled publications—something about ferrets or specially-authorized Bavarian buses—something effortlessly niche. But digging through piles of magazines in some of the city’s most well-equipped magazine purveyors, I mostly came across high art-ish titles that seemed too keenly aware of their presence in print.
Internet to the rescue! What I found most interesting, apart from the fact that there are human beings dedicated to putting out these things in print, is that each publication has sought (and found!) a different market, whether through a laser-like focus on a particular animal (Donkey Talk) or hobby (Miniature Railways), or by meeting the needs of individuals dealing with a distinct emotion (Grief Digest).
We’ve seen this in the literary world with our small press shout-outs, which appear to do best when they develop their own brand (like Kaya Press). Indie authors, too, can thrive by developing their own brand.
And is it too much for my dream bookstore owners to incorporate a selection of specialty magazines in their displays? I know they likely won’t sell many copies, but I can’t be alone in wanting to leaf through some of these, every now and then.
Image Credit: The Morning News