Today’s small press spotlight turns on Atticus Books. Yes, it was named after Atticus Finch, but that’s not all – it was also named after the Atticus (i.e., Cicero’s friend), as well as a chance encounter with a bookstore that apparently changed founder and publisher Dan Cafaro’s life. All three inspirations get their due on the Atticus Books website, which (in addition to looking great) has a kind of rolling, storyteller’s garrulousness that one suspects mirrors Dan Cafaro’s inspired mind and varied interests. After spending some time roaming around the website it’s easy to guess why Cafaro felt stifled by his corporate job and headed out for the territory of small press publishing.
Cafar0 originally started out with the idea for a combination of bookstore and publishing house. He even investigated the use of an Expresso print-on-demand bookmaker among other research:
As he mounted thousands of miles on his SUV and continued his hunt of a physical location for Atticus Books, Dan stayed focused on the goal of building a book business that served authors, readers, and the offbeat literary community. The more he pursued the goal of opening a retail operation, though, the more he was foiled by the exorbitant price of commercial space in highbrow places like Bethesda, Md. Not to be derailed by the harsh economic realities of starting up a brick & mortar retail business during an abysmal, nationwide economic stretch, Dan opted instead to concentrate his efforts solely on publishing books.
After he decided that a bookstore wouldn’t make sense for what he wanted to do, he focused on an “implausible” idea: the “[creation of a] viable book business whose purpose was to discover voices otherwise lost in a crowded, unforgiving marketplace.”
Atticus also puts out a weekly online journal called the Atticus Review.
What’s especially interesting to me about Atticus Books is that they unapologetically publish literary fiction – poetry, short stories, novellas and novels that (presumably) would not be at the top of an MBA’s business plan. Why? You’d have to ask Cafaro, I suppose. But if I were to guess, I’d say it was the decision of a man who loves literature and figured there’s no sense taking a risk if the reward isn’t going to be what you want it to be. Let’s hope things go well for him.
So on this day of roaming around, as everyone in America buys like crazy before the shelves empty, why not think of those readers in your family – you know, those people in your life who would appreciate something thoughtful and heartfelt and with a little homegrown spirit to it – and check out Atticus Books Online and their catalog.
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